Packaging, identity & graphic design for premium food, drink and retail goods.

Experience Music Project – The Art of Video Games Back to the portfolio

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This piece was a designers dream: Work with a respected  local institution, take creative freedom, and one goal held high above all others: Make it FUN – and interactive. Create something that will stick in the minds of the audience. The traveling exhibit, created by the Smithsonian Institute, features artifacts, art and gaming consoles from the beginning of electronic gaming to current day. We want to relate to people who will be interested in this content and we want to draw them in.

This concept was conceived in perfect partnership with creative genius (and my wife), Nikki Cole. Her ideas were critical to the core of the concept as were her design and layout efforts. Together we brought the idea to life from nothing, all the way through to engineering a custom carton and packaging system and sourcing all the pieces. Many thanks to her – and to everyone at EMP for including us both on this project.

Read a more thorough exploration of this project on the related blog post.

 

Experience Music Project – The Art of Video Games
Experience Music Project – The Art of Video Games
Experience Music Project – The Art of Video Games
Experience Music Project – The Art of Video Games