David Cole; Strategist, Creative Director, Receptionist
World-Class Brand & Package Design.
Proven Leadership in Beverage
Alcohol Brand Strategy, Communication, Retail & Activation Support Systems.
For 25 years, I have helped beverage and luxury brands navigate complex positioning and communication challenges, bringing brands to market with clarity and purpose – with a long-term vision, an understanding of the nuanced needs of complicated brand portfolios and the challenges of positioning within a dynamic marketplace – then I execute those strategies through design and media creation with attention to detail and consistency across all communication channels.
My work combines brand strategy, creative direction and hands-on design execution – from new product and portfolio development through identity, packaging, structural design and final production.
25 years industry experience and proven results for both regional and international beverage alcohol brands.
I extend brand systems across trade marketing, PR, advertising, digital and retail materials, maintaining a consistent conceptual, visual and verbal language, tone and message across every touchpoint, from on-pack design to photography, digital renders, point-of-sale materials, print & digital advertising – everything communicating in unison.
I work directly with founders, leadership and brand teams, providing senior-level creative strategy and execution without the inherent inefficiencies of a traditional agency structure.
Specializing in premium beverage packaging and consumer packaged goods, with long-term client relationships built around responsiveness, continuity, consistency and practical judgment – with over twenty five years experience and beverage and RPG success stories.
