SHAPING BEVERAGE AND CONSUMER BRANDS THROUGH STRATEGIC POSITIONING & DESIGN EXECUTION — FROM IDENTITY AND PACKAGING TO TRADE MARKETING, PR AND ADVERTISING MATERIALS.

I help beverage and luxury brands navigate complex positioning and communication challenges, bringing brands to market with clarity and purpose — with a long-term vision, an understanding of the nuanced needs of many-faceted brand portfolios and the challenges of positioning within a dynamic marketplace – then I execute those strategies through design and media creation with attention to detail and consistency across all communication channels.

My work combines brand strategy, creative direction and hands-on design execution – from new product and portfolio development through identity, packaging, structural design and final production.

I extend brand systems across trade marketing, PR, advertising, digital and retail materials, maintaining a consistent conceptual, visual and verbal language, tone and message across every touchpoint, from on-pack design to photography, digital renders, point-of-sale materials, print & digital advertising – everything communicating in unison.

I work directly with founders, brand teams and marketing leaders, providing senior-level creative strategy and execution without the inherent inefficiencies of a traditional agency structure.

Specializing in premium beverage packaging and consumer packaged goods, with long-term client relationships built around responsiveness, continuity, consistency and practical judgment – with over twenty five years worth of experience and beverage and RPG success stories.

Services:
• Brand strategy, positioning, creative direction & design execution
• Brand identity, naming, logos & visual systems
• Portfolio and packaging strategy & design
• New product, line extension & portfolio development
• Custom glass bottle structure & package development
• Product visualization, 3D imagery & photography
• Supporting trade marketing, advertising and PR materials development

Working with brands worldwide. Feel free to call or email your inquiry.

Phone: 206.291.4576

Email: david@davidcolecreative.com