George Washington’s Rye Whiskey

George Washington's Rye Whiskey, Mount Vernon

Updated labels for George Washington’s Rye Whiskey, produced at his original distillery site, using the same recipe as it was made from in 1797. Visit MountVernon.org for more fascinating information… Read More →

I strive for Imperfection

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Truly, I work very hard to make sure the packaging that I create isn’t too perfect. I was in the studio after hours, shooting these George Dickel photos. I was… Read More →

Details.

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As Rod Stewart once said, every picture tells a story, don’t it? This picture tells of an unlikely combination of reflective gold foil and rough, post-consumer, recycled kraft. The resulting… Read More →

Materials & Processes

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I frequently find myself trying to explain how much depth, dimension, texture and sexy tactile-appeal a real, printed label will have – particularly in comparison with the flat, cold digital… Read More →

Rough Sketch VS Illustration

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A sketch of the Woodinville Whiskey Co. Distillery: I don’t want to get too caught up in semantics, but this is a point worth elucidating, as it frequently causes much… Read More →