Bulgarian Beer Cask

Beer Can Design

About a month ago, I ordered an antique beer cask on eBay for use as a photo prop. It arrived yesterday, dirty and disheveled – and barely still contained within… Read More →

In Praise of Deep Punts


The indentation in the bottom of a bottle is called a “punt.” I remember when I was a teenager and I first observed a wine bottle with a deep punt.… Read More →

George Washington’s Rum

Rum Bottle Design

Here’s another one lost to the sands of time – well, it’s from early 2018, which feels like an eternity ago. I never posted it because I wasn’t quite done… Read More →

Label Application Techniques & Equipment

automated labeling

I work with small, independent distillers who apply labels by hand and large, international-scale producers with fully-automated bottling lines. The implications vary greatly for what’s possible and what’s practical in… Read More →

George Washington’s Rye Whiskey

George Washington's Rye Whiskey, Mount Vernon

Updated labels for George Washington’s Rye Whiskey, produced at his original distillery site, using the same recipe as it was made from in 1797. Visit MountVernon.org for more fascinating information… Read More →

I strive for Imperfection


Truly, I work very hard to make sure the packaging that I create isn’t too perfect. I was in the studio after hours, shooting these George Dickel photos. I was… Read More →



As Rod Stewart once said, every picture tells a story, don’t it? This picture tells of an unlikely combination of reflective gold foil and rough, post-consumer, recycled kraft. The resulting… Read More →

Materials & Processes


I frequently find myself trying to explain how much depth, dimension, texture and sexy tactile-appeal a real, printed label will have – particularly in comparison with the flat, cold digital… Read More →

Rough Sketch VS Illustration


A sketch of the Woodinville Whiskey Co. Distillery: I don’t want to get too caught up in semantics, but this is a point worth elucidating, as it frequently causes much… Read More →