Patrón Chairman’s Reserve
One of the most fulfilling design challenges of my career. Originally not intended for sale, this product was eventually deemed too good to withhold from public availability and, in the end, was released as a very limited and hand-numbered NFT. Every detail was carefully considered, from the sacred-object-invoking shape of the tropical mahogany box to the stamped copper inlay on the doors (Illustration by Jennifer Hewitson), the heavy copper stopper and the etched crystal bottle.
The very first tequila ever released as an NFT through BlockBar – launched in 2022 as a one-time special release of only 380 hand-numbered bottles, each with a certificate of authenticity.
Package design and photos by David Cole Creative.
Patron Chairman’s Reserve
