Let me just get this out of the way: Billy Idol’s classic song “Rebel Yell” is named after the whiskey, not the other way around. The whiskey itself (the recipe), in fact, dates back to 1849.
Rebel Yell’s recent face-lift included the brand mark itself and packaging of the entire product line. Key objectives of this exercise were to keep the product very recognizable while making it bolder, more rebellious and more representative of the brand’s authenticity, deep history and Kentucky roots. At the same time, the entire product line was brought into synch, visually, doing away with the diversity of different label design approaches which had previously accumulated over the years as new products were added. Not all immediately available to be photographed, this includes the flagship Kentucky Straight Bourbon Whiskey, the 100 Proof variety, Straight Rye and two flavored varieties (root beer and ginger) as well.