Laphroaig 200-Year Anniversary, 15-year Scotch Whisky packaging 2015
The Laphroaig brand and packaging system are well-established and quite successful and create the context in which this piece was designed to work. But at times there’s justification to break the mold – just a bit – and celebrate a special occasion, like the release of this 15-year Scotch whisky, in 2015, on the distillery’s momentous 200 year anniversary. I was honored and excited to be a part of this special occasion and design the complete package ensemble. Emphasis was placed on elevating and differentiating the tube design so that it reflected the importance of this historic release, stood out from the “every day” product line and conveyed richness at every level.