George Dickel 17-Year Tennessee Whisky

A special package design for this special edition, 17-year old Tennessee Whisky. The label & closure designs are intended to relate strongly to the existing everyday Dickel family lineup, while conveying the premium, not-so-every-day nature of this rare, extra-aged (and extra-expensive), limited release. The age statement features prominently on both so there’s no mistaking what makes it unique. In addition to the package design, the “Distillery Reserve Collection” identity mark is a new design and we can look forward to additional special edition releases under this promising sub-brand, available for sale only at the distillery in Cascade Hollow, Tennessee.






George Dickel Label Design