Don Julio Private Cask Reposado
A derivative of the pre-existing Don Julio Reposado package, this special edition is designed to be recognizable yet unmistakably elevated in comparison to the “every day” Reposado. Text and graphic updates to the primary and neck labels convey craft cues beyond those of the brand’s flagship marquee. A custom neck-tag (not shown) includes customer and barrel-specific information with regard to each private cask bottling.
This release is supported by a coordinated shipper design and a full suite of merchandising and promotional materials.