Woodinville Brewing Co. Brand Identity & Package
A new brand identity and package design for Woodinville Brewing Company’s inaugural release: A Mesquite Smoked, Barrel-Aged Robust Porter. Aging this rich, smoky beer reincarnates a few lucky American-Oak barrels for their third life. First they were Woodinville Whiskey Co Bourbon Barrels – not a bad place to start. For their second use, they aged the same company’s popular, Grade-A, Barrel-Aged Maple Syrup. Finally, the beer comes to rest, mingle and mellow with all those other wonderful things. Where a barrel could go from here, I don’t know.
Since all future releases under this name are slated to be whiskey-barrel aged, the round brand identity is roughly inspired by barrel-head stencil styling. Black, wax-dipped closure and satin high-build varnish treatment on the label give greater depth, dimension and tactile appeal that typical flat beer labels.